Friday 2 October · 3 posts ready for review

Automate your marketing. Run your business.

Otto plans, writes, designs and publishes your posts, reels and ads. You approve each one from your phone, and at 07:35 every morning Otto tells you what it cost and what it brought in.

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Sourdough loaves and croissants on a bakery counter — Otto’s Review screen on a phone. The owner taps Approve, and it goes out in the Instagram feed, in Instagram stories and in the Facebook feed.

Otto’s Review screen on a phone. The owner taps Approve, and it goes out in the Instagram feed, in Instagram stories and in the Facebook feed.

Automate your marketing

Your marketing runs itself. You approve with one tap.

Posts, reels, stories and ads, done for you. Otto reads your business, plans the month, makes every post and every ad, and asks you only for the decisions.

Skip the story

Reads

Otto reads your business. Your site, your reviews, your competitors.

It takes your colours, your tone and what your customers say, looks at the competitors in your town and works out who buys from you. Then it asks you at most four questions. Everything it learns goes into a brand profile you can read and correct.

korrel.example

Korrel BakehouseMenuHoursFind us

Baked at 6. Gone by 10.

Sourdough, croissants and coffee, five minutes from the station. Reserve your Saturday loaf online.

Reserve a loaf

Reserve online, pick up from 8:00 on your way to work.From the order page

Utrecht · open 7 days

Demo brand

Brand profileSample profile

Read the site, colours and tone, competitors, audience. Month drafted.

Industry

Bakery and café · one location · Utrecht

Colours

Tone

Warm and neighbourly. Fresh bread over fancy words.

Competitors

4 bakeries and cafés within a kilometre, 2 of them advertising

Audience

Neighbours, commuters and people working from home, 25 to 45

Plan

Dishes and seasonsBehind the kitchenGuests and reviewsEventsOffers

Plans

Otto plans the whole month. Every slot has a reason.

Fifty posts, twelve stories and four reels, set for the hours your customers are online, next to the ads. A payday, a local date, a competitor’s move: hover a marked day to read why it’s there.

Dishes and seasonsBehind the kitchenGuests and reviewsEventsOffers

October 202650 posts · Facebook and InstagramPostReel

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Sunday 25: the clocks go back overnight, so the post is about an extra hour for brunch. Stories are planned too, and don’t appear on this grid.

You approve

Nothing goes out without your tap. Approve from your phone.

Every post and every ad reaches you exactly as it will appear. Approve it, ask for a change in plain words, or hold to approve the lot, and Otto posts it at the right time. Try it on the phone here: the buttons work.

Otto · Telegram · 08:14

Three posts are ready for this week. The first goes out Monday at 09:00.

Approve by e-mail, in the app or in Telegram.

Otto · Review

This week

3 posts need you

Korrel BakehouseInstagram ad · Mon 09:00
Baked at 6, gone by 10. Reserve your Saturday loaf and it waits for you at the counter.
Korrel BakehouseFacebook post · Tue 12:30
Butter croissants, baked every morning. Order ahead and pick up in ten minutes.
Korrel BakehouseInstagram ad · Wed 08:00
Coffee’s on us: a free filter coffee with any loaf, weekdays before 9.

Press and hold for about a second.

The posts Otto makes

Carousels, reels, stories and offers, every week. Made from your own website, in your brand.

InstagramSample post
KB
korrelbakehouseUtrecht
korrelbakehouse How we bake our sourdough, in five slides. Slide five has the trick for a crisp crust at home.

CarouselFive slides that teach one idea, step by step.
ReelsSample post
KBkorrelbakehouse
6 am behind the counter: the first croissants come out. 0:24

ReelA short video, made from your own photos and pages.
StoriesSample post
Saturday loaves sell out by 10
Reserve yours

StoryFull screen, for the people who already follow you.
InstagramSample post
KB
korrelbakehouseUtrecht
Your tenth coffee is on us.Ask for a card at the counter
korrelbakehouse Nine stamps and the tenth flat white is ours to make. Ask for a card, or show this post.

OfferYour own offer, with one clear next step.
InstagramSample post
KB
korrelbakehouseUtrecht
Keep sourdough fresh for four days
1Cut side down on the board
2A paper bag, never plastic
3Day four: toast it
korrelbakehouse Three steps to keep your loaf good all week. Save this one for Saturday.
How-toAnswers the questions your customers ask.
FacebookSample post
KB
korrelbakehouseToday at 08:00
Find us at the Saturday market this week: stall 12, from 8 to 1. Coffee, buns and the last of the plum cake.
Saturday marketStall 12 · 8:00 to 13:00

Local newsYour news, events and hours, posted on time.

Sample posts for a demo bakery. Every month Otto makes up to 50 posts and carousels, 12 stories and 4 reels like these, from your own website.

The ads Otto makes

Ads that look like they belong in the feed. 20 new ones a month, in your brand.

Product shots, comparisons, offers, native posts and videos: four angles in five styles, made from your website and approved by you before they run.

Three cartoon lime-green gummy mascots, one shouting into a megaphone, leap around an orange Snapleaf tub amid apple-lime splashes. — **Snapleaf**Playful mascots

A hand in a cream knit sleeve holds a sage-and-oat Hushroom mushroom coffee canister up to the camera in a sunlit kitchen. — **Hushroom**Product in hand

A black-and-white hand lifts the dropper of the only object in colour, a frosted Aurive serum bottle with a gold collar. — **Aurive**Black-and-white editorial

A rustic bakery counter piled with sourdough, baguettes and croissants around a Korrel Bakehouse paper bag in early-morning light. — **Korrel Bakehouse**Local business · booking

A golden-hour miniature village of broccoli trees, pea hedges and gummy cottages with the Snapleaf tub on the hilltop like a castle. — **Snapleaf**Miniature world

A casual phone photo of an opened Hushroom canister, a mug of mushroom coffee and half-eaten toast, with an Instagram question sticker on top. — **Hushroom**Instagram story (UGC)

A clean infographic of the Aurive serum bottle with thin callout lines labelling the dropper, gold collar, frosted glass and serum texture. — **Aurive**Infographic callouts

A giant sugar-crusted lime-green gummy glows on a black mirror floor next to a small orange Snapleaf tub. — **Snapleaf**Hyper-real macro

A top-down flat-lay of the Hushroom canister and a mug surrounded by labelled coffee beans, cacao nibs, cinnamon, lion's mane and chaga. — **Hushroom**Ingredient flat-lay

A split image: a crowded shelf of plain unbranded bottles on the left, a single Aurive serum on travertine on the right. — **Aurive**Split comparison

A cream offer card reading "Coffee's on us" beside a Korrel paper bag, a sourdough loaf and a latte on a wooden counter. — **Korrel Bakehouse**Offer card

A bold lime-green offer card with "20% off your first box" and a coupon code next to an open Snapleaf tub spilling gummies. — **Snapleaf**Offer card

A cut-paper sunrise over sage and terracotta paper hills and paper mushrooms, with the Hushroom canister on a cardboard podium. — **Hushroom**Paper-craft scene

A macro shot of a single golden serum drop hanging from the Aurive glass pipette above the open frosted bottle. — **Aurive**Hyper-real macro

A hand pulls open a golden butter croissant close to the camera, showing its flaky honeycomb layers, with a Korrel bag behind. — **Korrel Bakehouse**Product in hand

Your brandYour ads, next.Made from your own website, 20 new ones a month.Start free trial

Sample ads in the styles Otto makes, for made-up demo brands.

A campaign Otto runs

One campaign. Four angles. Twenty ads. Otto watches them every day.

Otto splits your budget across the ad sets, checks each one every day and brings you the decisions in plain words: what works, what to pause, what to try next.

Korrel Bakehouse · OctoberMeta · Facebook and Instagram · 4 ad sets · 20 ads

Sample campaign · sample numbers

Budget: €28 a day
Spent, last 7 days: €196
Clicks: 840
Enquiries: 52
Cost each: €3.77

ComparisonNot another supermarket loaf

Budget
€7 a day
Clicks
246
Enquiries
15
Cost each
€3.27
Best this week
OfferFree coffee with any loaf before 9

Budget
€7 a day
Clicks
221
Enquiries
14
Cost each
€3.50
Active
NeighbourhoodYour bakery, five minutes from home

Budget
€7 a day
Clicks
198
Enquiries
13
Cost each
€3.77
Active
Morning rushBreakfast in two minutes, ordered ahead

Budget
€7 a day
Clicks
175
Enquiries
10
Cost each
€4.90
Otto suggests a pause

Each ad set is one angle, made in five styles: product shots, comparisons, native posts and videos. Every morning at 07:35 the report sums it all up. See the 07:35 report

The daily ads report

Every morning at 07:35. What your ads cost, and what they brought in.

One message: yesterday’s spend, clicks and enquiries, today’s posts, and what waits for your approval. Approve, pause, done.

OttoYour morning report is ready.

07:35

Morning reportFriday · 07:35

Sample

Spent yesterday€28

Clicks164

Enquiries8€3.50 each

Clicks, last 14 daysDashed: the 14 days before

Enquiries per dayMon to Sun

Best ad set: Comparison, at €3.27 an enquiry. Three posts are waiting for you.

In this morning's reportFriday · 07:35

Sample

Clicks on the Morning rush ad set are down 34% on its 7-day average, from 41 to 27 a day.

Likely cause: the same people have seen these ads many times. Suggestion: pause it; Meta moves its budget to the other three ad sets.

What the report holdsEvery morning at 07:35

Ad spend, clicks and enquiries, ad set by ad set
Yesterday’s posts and what they reached
Today’s schedule
What waits for your approval

By e-mail, in the app or in Telegram.

Otto or an agency

Stop paying agency prices. Otto does posts and ads for €79 a month.

Agencies charge €500–1,500 a month just for posts, and €1,000 or more for posts and ads. Otto does your posts and your ads for one flat price, and you approve every piece.

AgencyPosts only

€500–1,500a month

AgencyPosts and ads

€1,000+a month

OttoPosts, reels, stories and ads

€79a month

Otto compared with a social media agency
Question	Otto	Agency
Price	€79 a monthposts and ads	€500–1,500 a monthjust for posts; €1,000+ with ads
Who does the work	Otto plans, writes, designs and posts, and runs your ads	Their team, from your briefing
How fast	Your first week is written and designed within minutes of sign-up; reels within 24 hours	After a briefing and onboarding
Who approves	You, with one tap, from your phone	You, when they send work for review
Reporting	Every morning at 07:35	As agreed in your contract
Commitment	None. Cancel anytime	As agreed in your contract

Agency prices: public 2026 price lists of social media agencies in the Netherlands and Ireland (Netherlands: €500–1,500 a month for an entry package of posts, paid social €500–2,500 or 10–20% of ad spend; Ireland: from €900, range €450–4,500). Otto: the Starter plan, excluding VAT; your ad budget is paid to Meta directly.

Launching a business?

Marketing is handled from day one. You open the doors.

Otto handles the posts and the ads. A new business has a hundred things to do, and marketing is the first to slip: give Otto your website on day one, and your brand profile, your month and your first week are ready within minutes.

Start free 7-day trial

Minute oneSign in with GoogleNo card. Give Otto your website address.
Minutes laterYour brand profileColours, tone and audience, read from your site. At most four questions for you.
Minutes laterYour first week, written and designedPosts, carousels and stories, waiting for your tap, and your first ads planned.
Within 24 hoursYour first reelsMade from your own pages.
Every morningThe 07:35 reportWhat went out, what your ads did, and what waits for you.

Take your marketing to the next level

From posting when you remember to a plan that runs every day.

Before

Posting when you remember

A month: 3 posts, no reels, no plan.

A post when there’s time, often late at night
Ads boosted now and then, with no daily view of what they cost
Next week starts with an empty page

With Otto

A month that is planned

A month: up to 50 posts, 12 stories, 4 reels and 20 new ads.

Every post planned around when your customers are online
Ads that run every day, reported at 07:35
You approve with one tap, from your phone

7 days free. No card. Then €79 a month.

Otto Starter

€79a month, after 7 free days

Monthly subscription, cancel anytime. No contract. Excluding VAT.

Everything Otto does for one business: the posts, the ads and the daily report. Your ad budget is paid to Meta directly.

Up to 50 posts and carousels, 12 stories and 4 reels a month, made from your website
Meta ads on Facebook and Instagram, planned, made and run: 20 new ads a month, up to €1,000 a month of ad budget managed
Approve each post and ad with one tap, by e-mail, in the app or in Telegram
The 07:35 report every morning
A monthly look at your competitors
Cancel anytime on your Billing page

Start free 7-day trial

Continue with Google. No card. One trial per business.

What happens next

Seven days, then you decide.

TodayYou sign in with Google and give Otto your website address. No card.
Within minutesOtto builds your brand profile, asks you at most four questions and has your first week written and designed.
Within 24 hoursYour first reels are ready, and your ads are planned for you to see. They go live once you choose a plan.
Every morningThe 07:35 report: what went out, what is planned, what waits for you.
Before day 7Otto e-mails you two days before the trial ends. Choose Starter at €79 a month to keep going: it starts, and is charged, when the trial ends. Choose nothing and nothing is charged; publishing pauses.
AnytimeCancel on your Billing page. Your plan runs to the end of the period you paid for.

Questions

Still unsure? Scan your site first. It’s free and takes a minute.

How much does Otto cost?

Otto is free for 7 days, with no card. After that, Otto Starter is €79 a month, excluding VAT: a monthly subscription, no contract, cancel anytime. Your ad budget is separate: you pay it to Meta directly, and nothing is spent on ads until you approve it.

What’s included in the €79?

Everything Otto does for one business: up to 50 posts and carousels, 12 stories and 4 reels a month, made from your website and in your brand; Meta ads on Facebook and Instagram, planned, made and run, with 20 new ads a month and up to €1,000 a month of ad budget managed; approvals by e-mail, in the app or in Telegram; the 07:35 report every morning; and a monthly look at your competitors.

Does anything publish without my approval?

No. Every post and every ad waits for your approval, by e-mail, in Telegram or in the app, whichever is closer. You can let trusted pillars publish automatically later; it is off by default.

How is this different from a scheduler plus ChatGPT?

With those tools you do the work: you think of the idea, write the prompt, fix the output, make the visual, pick the slot, press publish and check the stats. Otto does all of that and comes to you only with finished posts and decisions.

Will the content actually sound like my brand?

Otto builds your brand profile from your own site: your colours, your wording, your real customer reviews. It asks you at most four questions to fill the gaps. Every post and visual follows that profile, and every post you approve or skip teaches it more.

What if I’m not around to approve?

Nothing breaks. Otto reminds you before a post is due and moves it to a new slot if you don’t answer. Your morning briefing lists what is waiting.

Which channels and languages?

Facebook and Instagram, for posts and ads. Content in English and Dutch, written for your market rather than translated, and in German, French, Spanish, Italian and Portuguese. Your approvals and the 07:35 report come in English, Dutch or German.

What do I need to bring?

Your website address, your social accounts and your Meta ad account, connected once through their official login (you can revoke access at any time), and an e-mail address for approvals (or Telegram, if you prefer).

What happens after the free trial?

Otto e-mails you two days before your 7-day trial ends. Choose Starter to keep going: it starts, and is charged, when the trial ends, and your setup and everything Otto made stay. If you don’t, nothing is charged, publishing pauses and your work is kept for 90 days.

Can I cancel anytime?

Yes. It is a monthly subscription with no contract: cancel on Otto’s Billing page whenever you like. Your plan runs to the end of the month you paid for, and nothing is charged after that.

Automate your marketing. Try Otto free for 7 days.

No card. Set up from your website, your first week ready within minutes. Then €79 a month, cancel anytime.

Start free 7-day trial Or scan your site first

Otto · your business

Your first month is ready to review.

50 posts · 4 reels · 20 ads